1. Play big, stay small.
(The law of power and magnitude.)
You play big because the need is big, and stay small because you’re not the point.
You’re a vessel, not the show.
Equal to everyone, better than no one. You’re creating the thing, not your place in it.
Law one cuts through cliques posing as unity and “competitors” that kill creativity before it even gets off the ground.
It’s humility sharpened into discipline. The inner steel to say:
“This isn’t about me. It’s about the work.”
Even—and especially—when the system rewards the opposite.
It’s not “we care because we want to win.” It’s “we create because something is missing and we’re responsible.”
This law is the willingness to kill your darlings.
To stop running the playbook that’s working because you know it’s winning the wrong game.
This law is not a retreat from impact, just from ego.
2. Wake the incurious,
see the invisible.
(The law of angles and insight.)
This is day-to-day revolution.
A refusal to be hypnotized by convention.
Relevance demands a holy restlessness to keep asking deeper, harder questions while everyone else is racing to be first.
It’s intellectual humility married to creative boldness.
It asks: “What if we’re wrong?” Not to tear down but to break open.
To sense a need data can’t detect.
To see why a single word is worth a thousand pictures.
Law two picks up vibrations in culture, trust or tone before the charts say something’s off.
It’s the bone-deep recognition that people are not problems to optimize. They are mysteries to hear.
3. Seed hurricanes,
hunt for truth.
(The law of friction and freedom.)
No one has a monopoly on the truth.
This is debate and disruption without starting wars. You’re not chasing harmony or pure chaos.
You’re summoning a conversational storm, if it’s the only way to breakthrough.
Law three isn’t brutal or gentle. It’s surgical.
Clarity to name what’s true. Not what’s flattering, sellable, or safe.
This is anti-politics, pro-openness. No defensiveness, no bowing to titles, no spotlight grabbing.
Even when the truth is inconvenient, unpretty, or unprofitable.
The discipline to say: “What we want to be true doesn’t matter.
What is true does.”
Even if it makes the room colder, louder, harder to control.
Not for shock. Just the hard pursuit of truth because the moment demands it.
This law is about stakes.
To say what no one else will say to solve what no one else can.
If relevance
just meant subject-matter expertise,
things would never break.
But they do.
And get fixed fast. But they don’t.
Constantly.
Especially when the world moves faster than roles can update.
That’s when the relevant ones show up. Not the most credentialed. The ones who notice what others miss.
They don’t just know more. They see more.
And when the room gets weird, fast or fragile, those are the people who make the difference.
We build those brains.
Not just skilled minds. Deep ones.
The kind of minds that can’t not ask the big question. That feel what the data missed. That don’t freeze when the script stops working.
In a world where ChatGPT can pass the bar, the new bar is this:
Can you see what the machine can’t?
In the old world, relevance was being the expert.
In the new world, it’s being the human the system wasn’t built to replace.